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Brewed for Angelenos, by Angelenos

Bad Hombre Mexican-style Lager


A beer brewed in the heart of Los Angeles contains the heart and hustle of the city it represents. We are #TrueAngeleno

close up photo of red and white bad hombre cans
photo of bad hombre cans and a poured beer on white background

Wear Bad Hombre like a badge of honor. We are the mavericks, the hustlers & trailblazers.

portrait of kadriya in a tattoo parlor

What makes a Bad Hombre? It’s not a phrase that we let divide us. Hell no. Let’s look to those that grind as hard as we do. Let’s hustle. Let’s dream, and dream big. If you’re out there working hard and handling your business, then you’re a Bad Hombre to us.

Today we make a commitment to our city, and to you. Yes, you. Bad Hombre will strive to embody Angelenos everywhere. We’ll use our platform to tell the stories of your neighbors that inspire. We’ll be present, and we’ll listen more than we talk. Follow along as we showcase Bad Hombres throughout the Southland. It’s a story worth raising a glass to.

Crafted in DTLA

the bad hombres band performing at a darkly lit music venue
sebastian drumming in black and white
portrait of bernard and victor at band rehearsal
the bad hombres performing at a music venue

“You are not lucky to be here. The world needs your perspective. They are lucky to have you.”

– Antonio Tijerino

Bad Hombre Ambassadors represent our ethos, those that hustle for a dream and grind for a better tomorrow. We are honored to highlight proud Angelenos from all backgrounds. Being a Bad Hombre is our common connection.

Meet the Ambassadors

a long exposure of traffic on the 110 freeway in downtown los angeles
sunset with palm trees and buildings in downtown los angeles

"Once you know what failure feels like, determination chases success."

- Kobe Bryant